MOHAWK AND KARASTAN FEATURED IN NAHB’S THE NEW AMERICAN HOME 2015
“The New American Home is one of our most important projects of the year—and it’s a tremendous opportunity for us to show builders how we can support them with any flooring choice, in any project from large to small,” said Seth Arnold, director of brand at Mohawk and Karastan. You can find more information on The New American Home at www.tnah.com.
“The New American Home project features its own set of unique challenges—ones that make it a true test for our suppliers,” said Blue Heron interior designer Miquel Hutton. “Karastan and Mohawk hard surfaces provided us with excellent flooring choices, along with customer support and delivery that provided a superb professional experience. Mohawk truly understands what builders need in a supplier resource.”
So, now that you’ve seen how to live beautifully, let’s see how you can live smart! Let me share some information about Karastan’s
SmartStrand® Silk™ Forever Clean™: The Perfect Carpet for Families with Kids and Pets
First, let me just say that Karastan is entering 2015 to woo high-end consumers and designers. Clearly, as you will find out at the end of this blog, that they are determined to do so.
“We started down this road in 2014,” said Bill Storey, senior vice president. “And we remain committed to clearly re-defining Karastan as the fashion brand for the mid- to high-end market. We are bringing fashion and design back to a brand that has always been known for smart luxury—for carpet made of the softest, most durable fibers in the greatest styles. To this end, in 2015, you will see lots of new patterns; new looks; and clean, crisp finishes. These additions to an already diverse and energized line will even further differentiate Karastan from its competitors.”
Along the idea of committing to high end style, Karastan’s commitment to living beautifully became apparent when they introduced SmartStrand® Silk™ Forever Clean™. Using the most advanced fiber innovation, SmartStrand Forever Clean carpets offer the highest level of beauty, comfort and performance available. The only carpet with permanent built-in stain and soil protection that won’t wear or wash off! Imagine that!
I mean, would you install it your bar? ABSOLUTELY!
While taking the tour, there was a quick demonstation of how Karastan’s SmartStrand® Silk™ Forever Clean™ carpet and a competing brand fared after being dipped in a glass of red wine. It was apparent who won the challenge. Because of the SmartStrand’s Nanoloc technology, making each strand of fiber of the carpet swatch impermeable to red wine and thus cleaned easily. Most of the competitor’s traditional nylon carpet uses an over the surface stain treatment as their stain blocking process and therefore, once the surface treatment breaks down, then it is very easy to absorb stain, like red wine. And can you believe that on top of such a great carpet that will look beautiful and lasting, it is also eco-friendly?
Not only is Karastan Carpets smart, Karastan’s SmartStand AND forever clean! Smart name. Friendly to environment.
And a note from our sponsor:
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.